On the InDefero website, you can see at the top a series of links to access the different parts of the website. In my case, I wanted to improve the percentage of people accessing the page with the plans.
Before my tests, my data from Google Analytics gave me for the month of July:
I got everywhere that just changing a link in your website could drive the conversion up, so I decided to follow the same approach and used the base case plus 2 alternatives for my link to the plan page from the homepage:
And the results are really nice!
Every morning, my AB/Testing framework is sending my an email report with the status of my tests, this test is the first real test, so I was eager to get the first statistically relevant results. It came this morning:
Test: (1) Link to plans Alt: (1) Link to plans - Free Hosting Raw: 186, 42 Conversion rate: 22.58% Recommended sample size: 210, 585, 5268 Alt: (1) Link to plans - Pricing and Signup Raw: 91, 25 Conversion rate: 27.47% Recommended sample size: 162, 450, 4056 Z-Score: 0.87 Confidence: 80.91% Alt: (1) Link to plans - See Plans & Pricing Raw: 96, 33 Conversion rate: 34.38% Recommended sample size: 117, 325, 2933 Z-Score: 2.06 Confidence: 98.01%
As I have a high level of conversion anyway, I do not need to run the test for too long to get meaningful results. What is really important is:
The next step is to use this alternative all the time and to improve the sign up page. If you are interested, you can do some split testing statistics here.
Aug 25, 2009
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